Sales is to convince people to buy your product or service. Most will do this with propositions, promises and rewards. But as research shows again and again, extrinsic motivation can only motivate an individual to a certain extent – and more importantly – it’s not a sustainable approach.

We believe in a different approach. Sales is being there for your customer whenever they need you. We don’t help you to influence their behavior. We help you to present and service your brand identity, in a way that customers know what you stand for. We support you to find the technique to intrinsically motivate your customer. This way they will find you whenever they need to.

The result? Confident sales people and happy customers that feel respected instead of manipulated.

persona creation

When will your story resonate with them? How does your ideal sales situation look like? When are they most receptive for your product or service?

Based on specific persona -and situational analysis we help you to understand when and where they will need you.

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commercial strategy

How do you commercialize an idea? What is your commercial plan for now and in the future?

It is about making tough choices and creating a clear framework that serves as an anchor for the years to come.

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sales pitch

How do you fit your story to their lives? What is the message they are looking for?

Your commercial plan needs to be converted in a story. We help you create a story that sticks.

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commercial conversation

How do I start the conversation? What if they object to my plan?

An interested customer will have questions and objections. We prepare you for the sales conversations and give you the tools to answer them swiftly so you wont be at loss for words.

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